How I Think When Creating
As a kid, I used to run small experiments, and those experiments eventually led to my first real business, selling handmade artisanal soap through social media. That experience taught me how to turn an idea into something that actually reaches people.
Entrepreneurship, for me, is a necessity. It's something I carry in my DNA. Building things drives me: I love taking what's in my head and turning it into something tangible, something that can change someone's life, even a little. I value both inspiration and execution, and I learn fastest by doing, by making mistakes, experimenting, and figuring things out along the way.
I also had a mentor who brought me into his office when I was very young. That experience gave me a real-world view of how business works and shaped the way I think about decisions, execution, and the gap between an idea and a result.
My Journey
ChronologyMy path as a creator started early. Selling handmade soap taught me how to connect with customers, design products people enjoy, and manage every part of a business on my own.
I launched Popl Chile, introducing digital business cards to help professionals and companies connect more easily. It was my first real step into technology and branding, and it showed me how much psychology and design influence the way people interact.
One of my biggest projects: a line of 3D Playing Cards. Produced in the United States with USPCC and distributed through the largest wholesaler in the magic industry, the cards reached major magic shops around the world. That project taught me about manufacturing, distribution, and the power of storytelling to bring a product to life.
Around the same time, I made a small series of iPhone art pieces, a creative side project I pursued just for the joy of making something original.
Discovered AI weeks after ChatGPT launched. What started as curiosity quickly turned into a daily habit — testing tools, reading everything, and getting an early sense of where the field was going.
Started building with AI seriously. Small experiments at first, then bigger ones. Vibe coding became one of my favorite ways to create — turning ideas into working prototypes in hours instead of weeks.
Launched AsesorIAs to teach AI hands-on. Helping people understand and apply artificial intelligence in simple, practical ways so they can work smarter and think more creatively.
Started building Vamu, a verified carpooling app for university communities, beginning with my own campus. It brings together everything I've learned so far: product design, community dynamics, logistics, and the craft of writing code that solves a real problem. Lately, my work has shifted firmly toward startups and technology.
My Story with AI
I discovered artificial intelligence in 2023, just a few weeks after ChatGPT was released. From the first moment, I knew this was the future, and I fell in love with it. Since then, I haven't stopped. I spend a large part of my day using AI tools, learning about them, and building with them. About a year ago, I started taking vibe coding more seriously, and it's become one of my favorite ways to create.
I also genuinely love giving feedback on apps. Every week, I test new products and share my thoughts with the teams behind them. If you have an app and would like honest feedback, I'd be happy to try it out.
An Unstoppable Curiosity
My curiosity is something I can't switch off. It's there constantly. Even when I'm tired, I end up watching documentaries or educational content. Learning has become so natural to me that I often don't notice how much I absorb in a single day.
Beyond Work
At heart, I'm a lifelong student. I love studying human behavior, psychology, economics, marketing, business strategy, and innovation. I also read about design, mindfulness, meditation, and the brain. My favorite authors include Martin Lindstrom, Robert Cialdini, and Tim Harford. For fiction, I always come back to Isaac Asimov. Reading them directly shapes the questions I ask when I build.
Outside of books, I journal, run small experiments, and try to balance learning with action. I care more about growth than perfection and treat mistakes as information rather than failures.
What's the plan from here? Stay curious, keep asking, keep building.
I learn by building, breaking things, and treating every mistake as information.
If you'd like to talk about business, ideas, AI, or anything else, I'd love to connect.
You can reach out however you prefer. I usually reply fastest on WhatsApp.